2011年，江南布衣集团推出了第一个童装品牌jnby by JNBY。品牌以“自由的想象力”为理念，为0-10岁的孩子而设计，借助当代艺术的设计手法，以“自由、想象力、快乐、真实”为设计核心，汲取生活意趣，分享艺术与知识，传递美好的价值观念。与此同时，鼓励家长与孩子共同成长，唤起家长童心之时，一起寻找更自由、纯粹、快乐的交流空间，展现孩子们真实的天性与独有的天赋。
In 2011, JNBY Group launched its first children's clothing brand, jnby by JNBY. With “free imagination” as its philosophy, this brand targets children between 0-10 years old. Drawing upon design technique of contemporary art, with “Freedom, Imagination, Joyful and Sincerity” as the core design concept, this brand absorbs the joys of life, sharing art and knowledge, and conveying beautiful values. Meanwhile, the brand encourages parents and children to grow together, rekindling parents' childlike innocence to seek freer, purer and happier interactions space, revealing the true nature of children and their individual talents.